As 2025 unfolds, watch enthusiasts and collectors in the United States are facing a new wave of challenges—this time not due to shortages or production delays, but because of updated U.S. trade policies. New tariffs on imports, especially those from Switzerland and Japan, are reshaping the pricing and availability of many luxury watches. If you’ve had your eye on a premium timepiece, now may be the best time to make your move.
What Are the New Tariffs?
The U.S. government recently imposed a new set of tariffs aimed at balancing trade deficits and encouraging domestic manufacturing. Among the targeted sectors are luxury goods—including Swiss and Japanese watches. As of mid-2025, a 12–15% tariff now applies to most imported watches originating from these countries.
These tariffs impact a broad range of categories, including mechanical and quartz watches, automatic chronographs, and smartwatches featuring components manufactured in Switzerland or Japan. This means iconic brands beloved by U.S. buyers are directly affected.
Direct Impact on Swiss & Japanese Watches
Swiss watchmakers like Mathey‑Tissot, Longines, and Tissot, along with Japanese legends such as Seiko, Citizen, and Orient, are now facing new pricing pressures. Import costs have increased, which in turn affects both the manufacturer’s suggested retail price (MSRP) and the wholesale cost passed on to U.S. retailers.
For example, a Seiko Prospex model that retailed for $695 in early 2024 may now list at over $800 due to tariff adjustments and shipping surcharges. Likewise, Mathey‑Tissot dress watches and chronographs are seeing an average price bump of 10–15%. For collectors and everyday buyers alike, these changes add up—especially when compounded by currency exchange rates and inflation.
How GDG Watches Handles It
At GDG Watches, we understand that transparency and value are more important than ever. That’s why our pricing is clearly listed in USD with no hidden fees. We’ve streamlined our import process to absorb some of the tariff costs, and in many cases, we offer discounted or duty-inclusive pricing to shield our customers from sudden increases.
In addition, our curated collections of Swiss and Japanese timepieces are updated regularly to ensure availability before additional tariffs or cost hikes take effect. Whether you’re browsing the latest from Mathey‑Tissot or looking for a rare Seiko limited edition, GDG Watches strives to offer both accessibility and authenticity.
Tips for U.S. Buyers
With pricing volatility expected to continue throughout 2025, here’s how you can stay ahead:
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Buy now before the next price hike: Prices may rise further as new tariff rounds are announced.
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Explore GDG exclusives: Some models are only available through our store and may come with special pricing or added perks.
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Consider limited-edition runs: These often retain or increase their value and are less affected by market saturation.
Don’t Wait—Shop Smart in 2025
As tariffs continue to shape the watch market, savvy buyers know that timing is everything. Visit GDG Watches today to explore our Swiss and Japanese collections before prices rise again. Don’t miss your chance to own a timeless piece of craftsmanship—shop smarter, not later.